Television idents are logos that identify a television programme. Idents have transformed from black and white images into coloured moving images. The idents is what a television channels has to help identify them by showing their brand name.
BBC’s first ident was back in the 1950’s. The ident was just an image instead of moving pictures like we have today. The middle of the ident was a circular shape with a ‘eye’ in the middle with two arrows, one at the top and the other at the bottom. As BBC is worldwide the circle could represent the world and the arrows are the North and South Pole. Also there seems to be electric/sound waves at either side of the circle which could also represent television.This is a itv1 ident back in 2010. The ident features people in the late evening letting go of Chinese lanterns while the camera pans along the movement of the lanterns. The idents starts with not a lot happening on screen (people releasing the lanterns) and as the ident moves on it becomes a lot busier as the camera points to the sky and the audience can just see the lanterns floating off into the sky. Itv1’s appears in the middle, left of the screen and the lanterns go both behind and in front of the logo, which makes the idents seem more 3D like. The logo is yellow, which matches the colour of the glow of the lanterns also seems to be the same for itv’s other idents – they all have a similar yellow colour that features. This colour makes the ident feel relaxing and warm. I think compared to E4 idents this ident is formal but I think the ident is entertainment.
This is a bbc1 idents from 2009 which features people flying kites. The idents starts with 3 fast cuts of a person in long grass holding a kites handles flying one, a red kite in the sky and the again cuts to someone’s hands the ident then cuts to the camera pointing to the sky with a long shot of red kites flying in a circular motion around the bbc1’s logo. BBC1’s idents always include the colour red, which recognizes them as a brand and they always have actions in their idents that move in circular motions like the kites. At the beginning the ident seems fast moving because of the cuts but as the ident establishes itself and moves into a shot of just hills and people flying kites. I think the music contrasts with the ident as the music sounds quite relaxing and slow whereas the movement in the ident seems very energetic. The BBC logo also appears through the cuts at the beginning on the ident as each of the three cuts appear more of the logo does. It is also placed in the middle of the screen so the kites fly perfectly around it. I think its quite information based as its an activity and that audiences would consume it as an activity.
this is an ident for BBC 3 from 2008 that lets us the viewer tracks through an animation fantasy world. The ident seems very random, it starts with a camera tracking through what seems to be a world as its round and I think it contains things that somehow relate to BBC 3.e.g. Speakers, television, buildings. Yet it also seems to contain just random everyday objects such as cars, plants and people. As we are tracked through this world we are also following a tube of pink liquid that goes in and out of the world at various points and as the BBC 3 logo appears the pink liquid fills it and acts as though it powers it. The pace of the ident moves very quickly and seems to be rushed. The music however seems to fit the pace and the idea of this fantasy world. As a viewer it seems very bright and eye catching and as it’s so random it seems a lot more interesting and it keeps you hooked on what else could appear as opposed to a BBC1 advert. This shows that it is entertainment based. I also think this could be a spring ident as it shows flowers springing up and clouds in the sky of a sunny day.
This is a a ident for channel 5. It shows a stereo level moving up and down to the beat of the music which then explodes leaving red blocks everywhere including the logo. As I have noticed while looking at quite a few channel five idents they all seem to have a familiar red colour and have a association with red blocks. The ident almost appears 3d and connects with us the viewer because as the stereo explodes all the red blocks come flying towards the camera. The channel five logo which is simply a ‘5’ first appears in the stereo for less than a second and somehow created the explosion of red blocks. This keeps our eye on one specifically though as it stands out from the rest when comes straight towards the viewer. I think the tempo is fast but that’s because the idents stays in tune with the music playing as it moves with it. I think this ident is entertainment based.
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